How to Build a HUGE Buyers List with Logan Swanson

Kendall LeJeune
Sep 24, 2024
2 min read

Updated: Aug 1

OnlyLandFans Podcast Ep. 81

In a recent episode of the OnlyLandFans Show, Logan Swanson, a seasoned land investor marketer, and deal funder, shared insights that could transform your approach to land flipping, especially if you're targeting residential lots and commercial land. Over the past six years, Logan has built a successful business that began with flipping smaller desert plots and has since expanded to include subdivisions and large-scale developments near major hubs like Dallas-Fort Worth (DFW). Let’s dive into some key insights from our conversation:

Building a High-Quality Buyer’s List

Logan’s strategy hinges on maintaining an active, targeted buyers list. While his list includes around 30,000 engaged individuals, he emphasizes that a smaller, well-targeted list of 1,000 to 1,500 buyers can be just as effective for smaller investors.

Marketing Starts with Acquisitions

Logan’s marketing philosophy is rooted in acquisitions. By selecting properties with a predictable disposition cycle and realistic retail pricing, he ensures a smoother selling process. Whether you’re using brokers, sending letters to neighbors, or leveraging a buyers list, pricing accurately in your market is crucial.

Harnessing Technology and CRM for Scalability

In today’s digital age, Logan finds managing a large inventory and buyer pool impossible without the right tools. He advocates for using Customer Relationship Management (CRM) software that integrates phone and text messaging while allowing for detailed tagging and note-taking.

Organic and Paid List Building Strategies

Logan shared his favorite strategies for building a buyers list, both organically and through paid methods. Platforms like Facebook Marketplace and Craigslist offer cost-effective ways to build your list, while paid strategies like YouTube sponsorships with niche influencers can drive highly targeted traffic to your properties.

Retention and Engagement: Keeping Your List Active

Maintaining an active buyers list requires a delicate balance. Logan suggests focusing on education-based follow-ups, especially during slow inventory periods. Providing market insights or property tips can keep your audience engaged without overwhelming them with constant property pitches.

Logan offers a wealth of knowledge on marketing, managing buyer relationships, and leveraging technology to grow a real estate business.

Don’t miss out on the full conversation—catch the entire podcast episode for more in-depth strategies.

Enjoy the show!

Logan Swanson is a land investor, deal funder, podcaster, and land marketer. He owns Prime Land Exchange, Land Partner Funding and is the host of The Land Fixer podcast. After 6 years in the industry, Logan has plenty of hard earned land knowledge to spread around.

For more information on Logan, you can check him out here:

Land Listing Service - Prime Land Exchange

Land Funding Service - Land Partner Funding

Land Podcast - The Land Fixer